ENTERPRISE MOBILITY AND SOCIAL MEDIA
Now, how does enterprise mobility make a rendezvous with the social media industry, you ask.
To answer that question, think of what does one ever try to achieve with social media? What is the primary goal? Isn’t it accessibility?
Aren’t we trying to be accessible to the world, while expecting the world to offer us the same courtesy? And if we think a little further, isn’t approachability one of the primary features of enterprise mobility as well?
Another side of the same coin is, that being approachable has as much to do with location, as it has to with time. A company could be geographically apart from its customers, and the lack and ease of communication would hurt them as much, if they were not available at a given time. With our mobile application as an enterprise mobility solution for a company, its employees can always take to a social media platform, without any location or time constraint. The online presence of a company has a lot to do with its branding; an organization needs to be connected to its customers and followers at all times. With such a scenario playing around us, we can’t argue with the fact that enterprise mobility, is in fact, the answer everyone’s looking for.
Now, a company which holds connectivity as one of its cornerstones, needs its own application that enables it to do so. There are also companies that indulge in enterprise mobility to develop apps which don’t let their own social media platforms look out-of-date to people. All games and other fun and entertaining applications in the market are only there to capture the imagination of people, keep them engaged, and never let them go!
Also, in these changing times, we have companies that ask employees to bring their own devices to work. This culture is here to encourage employees to keep in touch with the audience all the time, anywhere they might be. Enterprise mobility looks upon this trending culture as something that’s here to stay, and that it can gladly help with.
WHAT’S IN STORE FOR THE END USERS?
Everything. As far as the audience goes, who in today’s day and time doesn’t want to have a handful of social media platforms on their devices? How many people don’t like constantly checking on their phones, tablets, etc., looking for the ‘like’ they got on their picture or the ‘comment’ they earned on their funny post? The answer is, rarely anyone. So, end users are more than glad with all the social media being with them 24×7.